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Friday, September 30, 2011

My Perfect Union: our way of saying Thank You

By Megan Reynolds, AJP (GIA)
To set the scene, Union Diamond was founded on September 11, 2001, one of the darkest days in our nation’s history. Some would say that it wasn’t a very auspicious day to start a business, but we, along with the rest of America, survived with one might say, a greater sense of national pride and gratitude to the wonderful country that we call home. As the ten year anniversary of our company and the ten year anniversary of September 11th drew nearer we felt the need to do something special for someone in our society who is frequently overlooked, but deserves our utmost in respect and gratitude. We wanted to do something special, for a member of the U.S. military.
For as long as our country has been in existence, there has been a group of people dedicated to protecting it. They leave their homes and their families, putting themselves in harm’s way, so that we can live our lives in freedom. I’m sure that all of you out there know someone who has served or is currently serving in the military. And you know that they are special, because it takes a certain strength, to put the wellbeing of a nation before the wellbeing of yourself. And that’s just what they do, every day. And they ask for nothing in return. But we at Union Diamond, would like to give something, to one deserving member of our armed forces.
As an online retailer, we see countless diamonds a year. However it is exceedingly rare to see a diamond that is perfect in color, and perfect in clarity. They are more valuable than almost anything else on the planet, and I have one sitting on my desk right now. It is over a carat in weight, D in color, and Internally Flawless in clarity. It is a diamond that is unparalleled in purity and beauty. Such a stone needed an equally perfect mounting. So we chose an exquisite ring by Natalie K, done in precious platinum. Now, as readers of this blog will know, platinum is unparalleled in rarity, strength, and purity. Like our perfect diamond, platinum is the perfect metal, protecting our perfect diamond from harm.  Platinum and diamond are, together, a perfect union.  
       
                                                                                       
It’s this way with our soldiers. At first glance, they are very much like the rest of us. They have families, they complain about the traffic, and sometimes, like my dad, they spend a month of weekends building a pink playhouse in the backyard for their daughter. But deep within them, there is something more. There is a hidden strength that many will never see. But it is that strength that calls them to serve, to protect. It calls them to leave everything they love behind, so that strangers all over the country can spend time with their families, complain about the traffic, and build playhouses in the backyard. These men and women show a strength of character and purity of heart in the sacrifices that they make every day. Inspirational courage and selfless giving are their perfect union.
So it is important that we give back, with something equally as pure and strong. An extraordinary diamond set in rare platinum is only fitting, because those who protect our country do extraordinary things every day of their lives.
We ask you to go to www.myperfectunion.com and tell us about your soldier. Tell us their story, how they went above and beyond in service to their country. Tell us how they inspire you and everyone else around them to be a better person. Because we are looking for one, truly deserving person, to award this special gift, as our way of saying thank you.  

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